Work Experience

Work Experience

COMPANY: Outdoor & Cycle Concepts – Cotswold Outdoor, Kemble, England

eCommerce Content Executive: April 2017 – November 2017

Responsibilities:

  • Website Migration to Adobe Experience Manager:
    • Website implementation and development
    • Management of staff
  • Managing and executing homepage plan
  • Key contact person for brand related pages on website
  • Briefing projects to studio for seasonal campaigns
  • Content:
    • Writing blog articles
    • Updating content
  • Data driven reporting using Google Analytics

 

COMPANY: Total Netherlands N.V., The Hague, The Netherlands

Marketing & Communications Officer Retail: May 2015 – February 2017

Responsibilities:

  • B2C Marketing & Communications:
    • Organising local and national marketing campaigns
    • Managing narrow casting content
    • Drafting press releases and advertisements
    • Maintaining B2C website content applying SEO
    • Composing all marketing materials complying with brand guidelines
  • Events:
    • Organising corporate events
    • Increasing brand awareness and ensuring brand visibility

 

COMPANY: HEMA, Amsterdam, The Netherlands

Marketing Content Specialist: October 2014 – April 2015

Responsibilities:

  • Maintaining and evaluating general website content for the Belgian and French websites
  • Content production using SEO
  • Reviewing and updating banners on different website pages
  • Offering cultural support for e-commerce targets

 

COMPANY: Clarke Energy Ltd. Liverpool, UK

Marketing and Communication Specialist: September 2013 – September 2014

Responsibilities:

  • Internal and External Communications:
    • Implementation, follow up and planning of marketing strategy
    • Organising and coordinating publication of advertisements and brochures.
    • Maintaining website content applying SEO
    • Composing case studies, press releases, news and event related messages.
    • Social Media: Following up on Social Media such as LinkedIn and Twitter.
  • Events:
    • Webinar: Organising online webinar for experts within the industry and potential customers.
    • Site visits: Preparing site visits with potential customers or stakeholders.
    • Sector Events: Attending important industry-related events like conferences and meetings on renewable energy or sector improvements.

 

COMPANY: A.S.ADVENTURE N.V. Antwerp, Belgium

Marketing Executive – Head of Content: May 2009 – September 2013

Responsibilities:

  • Managing different marketing campaigns.
  • Coordinating content and production of company brochures and magazines.
  • Organising production of photo shoots necessary for seasonal brochures in Belgium and abroad (South-Africa, Iceland, US, etc.).
  • Managing video material on the website and other website related content.
  • Event management: corporate events, local events around stores